# Read audit results

Source: https://auditae.app/docs/read-results

What the AI Visibility Score, mention rate and URL citation rate mean, how to read the per-prompt grid, and where the fixes for each gap are.

Open any audit from a site's **Citations → Audits** tab — or the flat workspace-wide list at [/dashboard/audits](https://auditae.app/dashboard/audits). The detail page has three layers: a header snapshot, the gaps with what to fix first, and the per-prompt detail with the sources each engine cited.

## Header — two co-equal numbers

Next to the **AI Visibility Score** (below), the header shows two rates:

- **URL cited** — answers where your domain appeared in the engine's source list ÷ answers the engines returned. This is the headline citation rate; it's the link credit you can attribute traffic to.
- **Mentioned** — answers where the engine named your brand in its prose answer ÷ answers the engines returned. Mentions don't carry a click but they shape buyer perception.

Watch both. The gap between them is the attribution leak — the engine knows you but third parties get the URL credit. A check an engine didn't answer isn't billed and doesn't count either way.

## AI Visibility Score

One 0–100 number with a letter grade (A to F) that sums up the audit. It weighs URL citations most, then mentions, then your share of voice against the competitors named in the answers, so it climbs as fixes land. With too few successful checks (a one-prompt run, say) it's marked **preliminary**. When competitors show up in the answers, a line under the header gives your share of voice and names the brand the engines cite most often instead.

## The two kinds of gap

- **Share-of-voice gap** — answers that mentioned your brand but sourced a third party instead of your domain. The engines know you; the link credit isn't reaching your site.
- **Not on the map** — answers where the engines didn't mention you at all. These need new content or new third-party anchors, not just an attribution fix.

When search data is available, **What these answers are worth** puts a Google Ads price on the clicks the audited prompts drive, matched to each prompt's buyer keyword.

## By engine, share of voice and sources

- **By engine** — the mention rate and the URL-cited rate for each engine side by side, so you can see which engine knows you but doesn't link you.
- **Share of voice** — your brand against the competitors named alongside you. If Slite shows up next to Notion, you'll see it here.
- **Most-cited sources** — the domains the engines linked most. These are the pages and sites to beat, or to get listed on.

## Per-prompt grid

**Per-prompt breakdown** lists every prompt × engine answer:

- **Citation** — one of three states. **URL cited** (green) means your domain is in the engine's source list. **Mentioned only** (amber) means the engine named your brand in prose but sourced someone else — the share-of-voice gap, and the most fixable category. **Not cited** (red) means neither. A fourth, **Engine unavailable**, marks a check the engine didn't answer; it isn't billed, and running the audit again fills it in.
- **Sources** — the URLs the engine cited for that answer.
- **Sentiment** — how the engine's prose framed you. Extracted by an Anthropic Haiku call, scored as `positive` / `neutral` / `negative`.
- **Google Ads click** — the cost per click of the prompt's buyer keyword, when one was found.

## Fixing the share-of-voice gap

When buyers see your brand name but click a comparison-site URL, that's an **attribution leak** — the engine answered *about you* but a third party got the credit. Fix it with on-page schema, comparison content, or partnerships with the sites that are getting cited.

Every audit ends with a **"do this first"** list — the **Top fixes** card, 1–3 actions ranked by how many losses each would close. If the site has a brief in [Memory](https://auditae.app/docs/memory) (goals, ideal customers, decisions already made), the ranking respects it: it won't re-propose something you've marked as tried, and it favors moves that serve your stated priority keywords.

Below it, the **Playbook** has one row per answer that doesn't cite you, split into **closing the share-of-voice gap** and **getting on the map**, each with a specific fix and the prompt to re-run after you ship it. On a site's latest audit, each row also has an **Ask AEBOT** button that opens the fix in chat.

To get the exact edits for a page, apply them and check they worked, see [Apply a fix plan and check it worked](https://auditae.app/docs/fix-plan). For why an answer can mention you without linking you, read [what counts as a citation](https://auditae.app/blog/what-counts-as-a-citation) and [why ranking doesn't mean cited](https://auditae.app/blog/why-ranking-doesnt-mean-cited).