# Add a site and run an audit Source: https://auditae.app/docs/run-an-audit Add the brand you want to track, run an AI citation audit across every engine, schedule re-runs, and write buyer prompts that produce useful answers. ## Steps ### 1. Add the site Open **Sites** in the sidebar and click **Add a site** (or tell AEBOT: "add Linear at linear.app"). The quick form asks for the brand name and domain; the full form at [/dashboard/sites/new](https://auditae.app/dashboard/sites/new) also takes prompts, competitors and engines up front. You can add those later on the site too. Fill in: 1. **Brand name** — the name as it appears in prose. `Linear`, not `linear.app`. 2. **Domain** — your primary domain. We match URLs in engine answers against this; a cite counts when the cited URL's host is the domain or a subdomain. 3. **Competitor domains** (optional) — comma-separated. Used for share-of-voice. 4. **Default prompts** (optional) — one per line. Pre-fill every audit form for this site. You can still tweak per-run. 5. **Default engines** — all four (ChatGPT, Perplexity, Gemini, and Google AI Overviews) are selected by default. Untick any you don't need, or add the opt-in Google AI Mode, at site-creation time or per-run. If it's your workspace's first audit, adding the site starts it right away: AuditAE uses up to 4 of your default prompts, or writes 4 buyer questions for you when you gave none, and runs them on every default engine. A workspace with no credit (a new team workspace starts at $0) lands on the site with the questions saved and no run until someone tops up. ### 2. Run an audit from the site Open the site (sidebar → Sites → pick one) and hit **Run check now** on the site's Overview, or **New audit** on **Citations → Audits**. Defaults are pre-filled; you can override prompts, engines, and competitors for the single run without changing the site's saved settings. Hit **Run audit** (the button shows the price) and watch results stream in. To run every site at once, use **Audit all N sites** on the Sites page. It audits each site that has default prompts, 4 at a time; the rest queue and start on their own. ### 3. Schedule it (optional) On the site's **Citations → Audits** tab, use the **Schedule** card (weekly or monthly), or pick **Track weekly** in the new-audit wizard or on your first audit's results. AuditAE re-runs the site's default prompts on cadence and the trend chart populates from there. Each scheduled run bills its checks, its fix plan and a 25¢ saved report, only when it runs. You can pause, resume or delete the schedule from the same card, and **Schedule all monthly** on the Sites page schedules every site at once. ## Sites and audits A **site** is the persistent brand you track — name, domain, competitors, default prompts, and your GA4 / Search Console picks all live on the site. An **audit** is one run against that site: every default prompt × every selected engine, captured as a single record you can revisit, share, or re-run. ## Prompt patterns that produce useful answers - **Category-level:** "best note-taking app for product teams", "best payments API for SaaS startups". - **Comparison:** "Notion vs Obsidian for personal knowledge", "Linear vs Asana for engineering teams". - **Intent-specific:** "how to build a company wiki without Confluence", "how to add Stripe to a Next.js app". - **Buyer pain framing:** "why is Notion search so slow" — exposes whether the AI repeats criticism that mentions you. Avoid: questions that explicitly name your brand. The point is to find prompts where you *should* show up, not prompts that already mention you. ## Engines All four are selected by default. Cost is one billable check per prompt × engine cell, priced at what each engine costs us: Perplexity $0.05, ChatGPT $0.07, Google AI Overviews $0.09, Gemini $0.12. A 5-prompt × 4-engine audit is $1.65. Google AI Mode is opt-in at $0.10 per check. Checks an engine doesn't answer in time are marked failed and not billed. - **ChatGPT** — prose-heavy answers, sometimes lists 3–5 sources. - **Perplexity** — most source-rich; a median of 19 cited URLs per answer in our checks. - **Gemini** — terser, often quotes Wikipedia and Reddit. - **Google AI Overviews** — the SERP-embedded answer; reflects search-ranking authority. More on each engine: the [Google AI Overviews tracker](https://auditae.app/ai-overviews-tracker), the [Google AI Mode tracker](https://auditae.app/ai-mode-tracker), and [how we measure](https://auditae.app/methodology). Every price is on the [pricing page](https://auditae.app/pricing) and in [Credits, prices and top-ups](https://auditae.app/docs/credits). ## Next steps Once the audit finishes, [read the results](https://auditae.app/docs/read-results), then [apply a fix plan and check it worked](https://auditae.app/docs/fix-plan).