Profound alternatives, and what Profound costs.
Profound gives brands a free 7-day trial, then a custom Enterprise price. Agencies pay $99/month plus $399/month per client. Here is what Profound does well, how its pricing works, and five alternatives, including AuditAE at 5¢–12¢ per check with no subscription.
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What Profound does well.
Profound is the enterprise pick. Enterprise tracks up to nine answer engines daily, keeps all-time history with CSV and JSON exports, and adds SSO/SAML, SOC 2, dedicated support and Agent Analytics, which shows how AI bots reach your site.
Pick Profoundif you’re a large brand with a team and budget for a sales contract, or an agency that wants pitch audits and client workspaces under one bill.
Look elsewhereif you want a published price for a brand plan, fewer engines for less money, or you only check every week or month and don’t want to pay for daily runs.
A free trial, then a demo.
Brands get one self-serve option: the free 7-day trial. After it, Enterprise is priced through a demo. Agencies can self-serve: Agency Growth is $99/month, and each client workspace adds $399/month. The old $99 and $399 brand plans are no longer listed.
| Plan | Price | Prompts | Includes |
|---|---|---|---|
| Trial | Free for 7 days | 50, daily | ChatGPT, Gemini, Google AI Overviews; 1 language, 1 region; no history or exports |
| Enterprise (brands) | Custom, via a demo | Custom | Up to 9 engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews, Exa Search; all-time history with exports; SSO/SAML; SOC 2 |
| Agency Growth | $99/month | 10 pitch workspaces a month | 7-day prospect audits on ChatGPT, Perplexity and Google AI Overviews |
| Client workspace | +$399/month each | 100, daily | Agencies only, on top of Agency Growth; ChatGPT, Perplexity, Google AI Overviews; 1 language |
Source: tryprofound.com/pricing, as listed in October 2026. Vendors change plans often, so verify current pricing before you buy.
Five Profound alternatives and who each fits.
Prices as listed on each vendor’s pricing page in October 2026, billed monthly. We make AuditAE, so it’s listed first; the trade-offs are stated for every tool, ours included.
1. AuditAE
5¢–12¢ per check, no subscriptionOne prompt on ChatGPT, Perplexity, Gemini and Google AI Overviews costs 33¢; Google AI Mode is an opt-in at 10¢ per check. Every gap comes with a fix plan that names the page to change, and the free WordPress plugin can apply it. $5 free credit, no card.
- Best for
- Checking in bursts: monthly client reports, launches, quarterly reviews, or many client sites checked now and then.
- Watch out for
- Four engines plus AI Mode, not nine. Re-running a large prompt set every day costs more than a subscription.
2. Peec AI
$95/month for 50 prompts (Starter)Daily tracking on 3 models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI, with unlimited users. Pro is $245/month for 150 prompts and Advanced $495/month for 350.
- Best for
- Mid-market teams that want daily tracking at a published price.
- Watch out for
- Three models per plan; Perplexity is a paid add-on.
3. Otterly.ai
$29/month for 15 prompts (Lite)ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot tracked daily on every plan. Gemini and Google AI Mode are add-ons from $9/month on Lite. Standard is $189/month for 100 prompts with API and MCP access.
- Best for
- The cheapest daily tracking in the category.
- Watch out for
- Lite caps you at 15 prompts, and Gemini costs extra.
4. Semrush AI Visibility Toolkit
$99/month per domain1 domain, 1 user and 25 prompts for Prompt Tracking. Each extra domain or user is +$99/month. No free trial.
- Best for
- Teams already working in Semrush who want AI visibility next to their SEO data.
- Watch out for
- 25 prompts per account, and Prompt Tracking doesn't cover Perplexity.
5. SE Ranking
$129/month (Core)Core lists 2,000 keywords and 100 AI prompts tracked daily. A separate AI Search add-on is $89/month for 200 prompts across Google AI Overviews, AI Mode, Perplexity and ChatGPT. 14-day free trial.
- Best for
- Teams that want classic rank tracking and AI tracking in one SEO suite.
- Watch out for
- You pay for a full SEO suite even if AI answers are all you need.
One client, priced per run.
Brand Enterprise pricing isn’t published, so the only like-for-like math is the agency client workspace: 100 prompts on ChatGPT, Perplexity and Google AI Overviews for $399/month. The same prompts on the same three engines cost $21 per run on AuditAE, so up to 19 runs a month costs less.
Checked weekly, AuditAE costs less per client. Checked every day, it costs $630 a month, and the Profound workspace is the better deal.
| How often you check | AuditAE, same 3 engines | AuditAE, all 4 engines | Profound client workspace |
|---|---|---|---|
| Once a month | $21/month | $33/month | $399/month |
| Every week | $91/month | $143/month | $399/month |
| Every day | $630/month | $990/month | $399/month |
AuditAE rates: Perplexity 5¢, ChatGPT 7¢, AI Overviews 9¢, Gemini 12¢ per check (33¢per prompt on all four). “Every week” is 4.33 runs a month. The Profound column leaves out the $99/month Agency Growth base fee.
See what AI engines say about your brand right now.
One prompt across four engines, free, before you book a demo with anyone. Results in about three minutes.
Questions worth asking.
Direct answers on Profound pricing, the trial and when Profound is worth it.
For brands, Profound lists a free 7-day trial and then Enterprise, which is custom-priced through a demo. The only listed paid prices are for agencies: Agency Growth is $99/month for 10 pitch workspaces a month, plus $399/month for each client workspace (100 prompts tracked daily on ChatGPT, Perplexity and Google AI Overviews). Prices as listed on tryprofound.com in October 2026.
Yes. The trial is free for 7 days: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, in 1 language and 1 region, with no data history or exports. After it, brands move to a custom Enterprise plan.
For daily tracking at a published price, Peec AI starts at $95/month for 50 prompts and Otterly.ai at $29/month for 15. If you already pay for Semrush, its AI Visibility Toolkit is $99/month per domain. If you check in bursts rather than every day, AuditAE charges 5¢–12¢ per check with no subscription.
It depends on cadence. A Profound client workspace is $399/month for 100 prompts tracked daily. Running those 100 prompts on the same three engines on AuditAE costs $21 per run, about $91 a month checked weekly. Checked every day it's $630 a month, and Profound's workspace is cheaper.
When you need many engines at once (up to nine on Enterprise, including Copilot, Claude and DeepSeek), daily data with all-time history and exports, SSO/SAML and SOC 2, and dedicated support. Those are enterprise needs, and Profound prices for them.
ChatGPT, Perplexity, Gemini and Google AI Overviews on every run, with Google AI Mode as an opt-in at 10¢ per check. AuditAE does not track Copilot, Claude, DeepSeek or Exa Search.
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Comparing other tools? See Profound vs Peec AI, Peec AI alternatives, or every comparison.