Semrush pricing in 2026 — and what a keyword really costs.
Semrush starts at $139/month and climbs to $549/month. Each plan caps how many keywords you can track, so growing past the cap means upgrading. If rank tracking is most of what you use it for, AuditAE charges 5¢ per keyword check instead — no plan, no keyword cap, and you only pay for what you track.
Semrush prices checked September 2026 · verify before you buy
What Semrush costs.
Semrush has reshuffled its plans. The Pro, Guru and Business names are gone: there’s now one SEO plan, and three Semrush One tiers that add AI visibility tracking. Each is billed monthly or annually (up to 17% less), and each includes the SEO toolkit — keyword research, backlinks, site audit, position tracking.
Extra users start at $45/month. How the AI side compares: AuditAE vs Semrush AI Visibility.
| Plan | Monthly billing | Annual billing | Tracked keywords (daily) | Also includes |
|---|---|---|---|---|
| SEO | $139/month | $117.33/month | 500 | SEO Toolkit · 5 projects |
| Semrush One Starter | $199/month | $165.17/month | 500 | + AI Visibility, 50 prompts, MCP access |
| Semrush One Pro+ | $299/month | $248.17/month | 1,500 | 100 AI prompts · 15 projects |
| Semrush One Advanced | $549/month | $455.67/month | 5,000 | 200 AI prompts · 40 projects |
Source: semrush.com/prices, checked September 29, 2026. Semrush reshuffles plans often — verify before you buy.
If you mostly track rankings.
Semrush’s SEO plan costs the same whether you track 10 keywords or 500. AuditAE charges 5¢ per check, and each tracked keyword refreshes once a week — about 21.7¢ per keyword per month. Add keywords whenever you like; there is no cap and no plan to upgrade.
Where Semrush wins: it updates daily, and a full higher plan is cheaper per keyword: about 20¢ on Pro+ and 11¢ on Advanced. If you need daily positions for 1,500+ keywords, a flat-rate tracker is the better buy.
| Keywords tracked | Semrush SEO plan (daily) | AuditAE (weekly) |
|---|---|---|
| 10 | $139/month | ~$2.17/month |
| 25 | $139/month | ~$5.42/month |
| 50 | $139/month | ~$10.83/month |
| 100 | $139/month | ~$21.67/month |
| 250 | $139/month | ~$54.17/month |
| 500 | $139/month | ~$108.33/month |
AuditAE: 5¢ per check × 52 weekly refreshes ÷ 12 months. On-demand checks between refreshes are 5¢ each.
More than a position.
- Your Google position and the URL that ranks.
- Whether an AI Overview appears — and whether it cites your site or a competitor.
- Who owns the featured snippet, and the People Also Ask questions.
- Search volume, CPC and the 12-month volume trend.
The same account also checks whether ChatGPT, Perplexity, Gemini and Google AI Overviews name your brand for the questions buyers ask — the part of search a ranking doesn’t tell you about.
Which one should you pay for?
Keep Semrush if you use most of the suite every week: its keyword database, backlink index and large-site audits are hard to replace, and at scale the flat price is good value.
Use AuditAE if you’re paying $139/month mainly to watch a few dozen keywords, or you keep bumping into plan limits. You pay for the checks you run and nothing else — and you see AI search in the same place.
Weighing other tools too? See Ahrefs pricing or the 6 best Semrush alternatives. Only need rankings? See the best SERP trackers, priced per keyword.
Does AI search cite your brand?
One prompt × four engines. No signup, no card — share-of-voice panel in about three minutes.
Questions worth asking.
Straight answers on Semrush pricing and rank-tracking cost.
The SEO plan is $139/month billed monthly. The Semrush One tiers, which add AI visibility tracking, are $199/month (Starter), $299/month (Pro+) and $549/month (Advanced). Paying annually cuts up to 17%, so the SEO plan works out to $117.33/month. Extra users start at $45/month. Prices checked on semrush.com/prices on September 29, 2026; the older Pro, Guru and Business plans no longer appear there.
The SEO plan and Semrush One Starter track up to 500 keywords, updated daily. Pro+ raises that to 1,500 and Advanced to 5,000. To track more you move up a plan, even if the rest of what it adds isn't what you need.
Yes, for small and mid-sized keyword lists where weekly updates are enough. AuditAE charges 5¢ per keyword check with no subscription, and each tracked keyword refreshes weekly — about $5.42 a month for 25 keywords. A full Semrush plan gets cheaper per keyword as you go up (about 20¢ per keyword on Pro+ and 11¢ on Advanced, with daily updates), so for 1,500+ keywords or daily positions a flat-rate tool is the better buy.
No. Semrush has a large keyword database, a backlink index and deep site audits for big sites. AuditAE covers rank tracking, keyword research, a technical audit, site crawls and backlink snapshots on a pay-per-use basis, plus whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand. Pick Semrush when you use most of its suite every day.
Each 5¢ check returns your Google position and ranking URL, whether an AI Overview appears and whether it cites your site, who owns the featured snippet, the People Also Ask questions, and the keyword's search volume, CPC and 12-month trend.
Track what you need. Pay for nothing else.
5¢ per keyword check, weekly refreshes, AI Overview citations included. $5 free credit lands the second you sign up. No card, no subscription.
No card required · $5 credit lands instantly
More comparisons: Semrush vs Moz, or AuditAE vs Semrush AI Visibility.