Semrush pricing in 2026 — and what a keyword really costs.
Semrush starts at $139.95/month and climbs to $499.95. Each plan caps how many keywords you can track, so growing past the cap means upgrading. If rank tracking is most of what you use it for, AuditAE charges 5¢ per keyword check instead — no plan, no keyword cap, and you only pay for what you track.
Semrush prices checked September 2026 · verify before you buy
What Semrush costs.
Three self-serve plans, billed monthly or annually (about 17% less). Every plan includes the full SEO toolkit — keyword research, backlinks, site audit, position tracking — with higher limits as you go up.
Not included: extra users and domains, and the AI Visibility Toolkit at $99/month per domain.
| Plan | Monthly billing | Annual billing | Tracked keywords (daily) |
|---|---|---|---|
| Pro | $139.95/month | $117.33/month | 500 |
| Guru | $249.95/month | ~$208/month | 1,500 |
| Business | $499.95/month | ~$417/month | 5,000 |
Source: semrush.com/prices, checked September 2026. Semrush reshuffles plans often — verify before you buy.
If you mostly track rankings.
Semrush Pro costs the same whether you track 10 keywords or 500. AuditAE charges 5¢ per check, and each tracked keyword refreshes once a week — about 21.7¢ per keyword per month. Add keywords whenever you like; there is no cap and no plan to upgrade.
Where Semrush wins: it updates daily, and past roughly 645 keywords its flat price is cheaper per keyword. If you need daily positions for hundreds of keywords, a flat-rate tracker is the better buy.
| Keywords tracked | Semrush Pro (daily) | AuditAE (weekly) |
|---|---|---|
| 10 | $139.95/month | ~$2.17/month |
| 25 | $139.95/month | ~$5.42/month |
| 50 | $139.95/month | ~$10.83/month |
| 100 | $139.95/month | ~$21.67/month |
| 250 | $139.95/month | ~$54.17/month |
| 500 | $139.95/month | ~$108.33/month |
AuditAE: 5¢ per check × 52 weekly refreshes ÷ 12 months. On-demand checks between refreshes are 5¢ each.
More than a position.
- Your Google position and the URL that ranks.
- Whether an AI Overview appears — and whether it cites your site or a competitor.
- Who owns the featured snippet, and the People Also Ask questions.
- Search volume, CPC and the 12-month volume trend.
The same account also checks whether ChatGPT, Perplexity, Gemini and Google AI Overviews name your brand for the questions buyers ask — the part of search a ranking doesn’t tell you about.
Which one should you pay for?
Keep Semrush if you use most of the suite every week: its keyword database, backlink index and large-site audits are hard to replace, and at scale the flat price is good value.
Use AuditAE if you’re paying $139.95/month mainly to watch a few dozen keywords, or you keep bumping into plan limits. You pay for the checks you run and nothing else — and you see AI search in the same place.
Weighing other tools too? See Ahrefs pricing or the 6 best Semrush alternatives.
Does AI search cite your brand?
One prompt × four engines. No signup, no card — share-of-voice panel in about three minutes.
Questions worth asking.
Straight answers on Semrush pricing and rank-tracking cost.
Semrush Pro is $139.95/month, Guru is $249.95/month and Business is $499.95/month when billed monthly. Paying annually cuts about 17%, so Pro works out to $117.33/month. Extra users, extra domains and the AI Visibility Toolkit ($99/month per domain) cost more. Prices checked September 2026.
Semrush Pro tracks up to 500 keywords, updated daily. Guru raises that to 1,500 and Business to 5,000. To track more you upgrade the plan, even if the rest of the toolset isn't what you need.
Yes, if you track fewer than about 645 keywords and weekly updates are enough. AuditAE charges 5¢ per keyword check with no subscription, and each tracked keyword refreshes weekly — about $5.42 a month for 25 keywords. If you need daily updates or track hundreds of keywords, a flat-rate tracker is the better buy.
No. Semrush has a large keyword database, a backlink index and deep site audits for big sites. AuditAE covers rank tracking, keyword research, a technical audit, site crawls and backlink snapshots on a pay-per-use basis, plus whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand. Pick Semrush when you use most of its suite every day.
Each 5¢ check returns your Google position and ranking URL, whether an AI Overview appears and whether it cites your site, who owns the featured snippet, the People Also Ask questions, and the keyword's search volume, CPC and 12-month trend.
Track what you need. Pay for nothing else.
5¢ per keyword check, weekly refreshes, AI Overview citations included. $5 free credit lands the second you sign up. No card, no subscription.
No card required · $5 credit lands instantly
More comparisons: Semrush vs Moz, or AuditAE vs Semrush AI Visibility.