AuditAE
AuditAE / Alternatives / Semrush AI VisibilityComparison · 2026

What does Semrush AI Visibility actually do — and what it misses.

Semrush AI Visibility Toolkit starts at $99/month for one domain and 25 prompts. AuditAE charges $0.05 per check across ChatGPT, Perplexity, Gemini, and Google AI Overviews — no subscription, no per-domain tax, $5 free credit to start.

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$5 free credit · No card · ~100 checks

01 · What it covers

What Semrush AI Visibility does well.

Credit where it’s due — Semrush built the AI Visibility Toolkit on top of a mature SEO platform, and the workspace integration is real.

The Brand Performance reports give you share-of-voice relative to competitors, which engines name your brand, and which sources each engine cites. If you’re already running Semrush for traditional SEO, it lives in the same workspace, on the same login, with the same billing.

Engine coverage

ChatGPT, Google AI Overviews, Google AI Mode, Gemini, with Perplexity in some reports. The major surfaces are covered for most B2B/B2C categories.

Same workspace

Lives inside the existing Semrush platform — Position Tracking, Site Audit, and Keyword Magic are one tab away. Shared login, unified billing.

Brand Performance

The core report: share-of-voice across the engines, competitor mentions, cited sources. Aggregated dashboards rather than per-prompt cell views.

02 · What it misses

Where the math gets uncomfortable.

The $99/month headline is the floor, not the ceiling. The Toolkit is built around a prompt-cap and per-domain pricing structure that gets expensive quickly — and on the AEO side, it leaves some signal on the table compared to tools that started AI-native.

For the full pricing math (agency scenarios, Semrush One bundle comparison, when subscription wins vs. pay-per-check), see The real cost of Semrush AI Visibility.

25-prompt cap

The standalone $99/mo tier caps you at 25 prompts. Extra prompts cost $60/month per 50, or you upgrade to a Semrush One bundle ($199–$549/mo) that raises the cap.

Per-domain pricing

One domain on the standalone plan. Add-on domains scale linearly. An agency tracking 5 clients pays ~$595/mo; 10 clients ~$1,090/mo before users and extra prompts.

Perplexity gap

Perplexity is included in some Brand Performance reports but not all. If Perplexity is central to your category, verify current coverage before subscribing.

Subscription floor

No way to pay only for what you audit. Quarterly cadence? You still pay for the 9 months you're not running checks. Subscription model punishes intermittent users.

No per-prompt cells

Brand Performance is aggregated. You see share-of-voice across the prompt set; drilling into a single (prompt, engine) cell to see what changed isn't the primary view.

No WordPress integration

The AEO data lives in Semrush. Pushing fixes back to your CMS (Yoast meta, FAQ schema, post edits) is a separate workflow. AuditAE ships a free WordPress plugin that closes that loop.

03 · Feature by feature

Side by side.

What each tool covers, what it bills you, and how you actually access it. Where the coverage is partial or conditional, both columns spell it out.

FeatureSemrush AI VisibilityAuditAE
ChatGPT citation trackingBrand Performance reportOpenAI Responses + web_search
Perplexity citation trackingPartial — varies by reportPerplexity Sonar, every audit
Google AI Overviews trackingYesLive SerpAPI capture
Gemini + AI Mode trackingYesVia SerpAPI
Per-prompt-per-engine cell viewAggregated dashboardsDrill into every (prompt × engine)
Pricing model$99/mo standalone · $199–$549/mo bundles$0.05 per check, pay as you go
Prompt cap25 (standalone) → 50–200 (bundles)No cap — pay per check
Domain cap1 (standalone), +$ per added domainUnlimited sites
Free to startNo standalone trial$5 free credit, no card
REST API + MCP serverAPI on higher tiersSame price as dashboard
Native WordPress integrationNot in productFree plugin, Yoast + Rank Math native
Embedded analyst chat (GA4 + GSC + audits in one)Separate dashboardsAEBOT — reads audits, GA4, GSC

Sources: Semrush AI Visibility Toolkit documentation (semrush.com/kb/1493-ai-visibility-toolkit) and pricing pages. Semrush features and pricing may evolve — verify current coverage directly before purchasing.

04 · Try it · No signup

See what AI engines say about your brand right now.

One prompt × four engines. No signup, no card — share-of-voice panel in about three minutes.

Live demo
Try···

One prompt × 4 engines. Free — no credit card.

05 · FAQ

Questions worth asking.

Direct answers to the buyer-intent questions that brought you to this page.

What does Semrush AI Visibility Toolkit actually do?+
Semrush AI Visibility Toolkit tracks how your brand appears across AI-generated answers. The core product is Brand Performance reports — which engines name your brand, what share of voice you have relative to competitors, and which sources the engines cite. It covers ChatGPT, Google Gemini, Google AI Mode, Google AI Overviews, and (in some reports) Perplexity. The Toolkit sits alongside Semrush's traditional SEO suite — Position Tracking, Site Audit, Keyword Magic — and shares the same workspace and login.
Is Semrush AI Visibility Toolkit worth $99/month?+
Depends on prompt volume and domain count. The $99/month standalone tier covers exactly one domain, one user, and 25 prompts — enough to baseline a single brand at low frequency. An agency tracking five clients pays roughly $595/month; ten clients runs about $1,090/month before add-ons. If your real usage is more than ~2,000 prompt-engine checks per month, the subscription math works. Below that — most monthly or quarterly audit cadences — pay-per-check tools like AuditAE come out meaningfully cheaper.
Does Semrush AI Visibility Toolkit cover Perplexity?+
Partially. Semrush's published coverage centers on ChatGPT, Google AI Overviews, Google AI Mode, and Gemini. Perplexity is included in some reports but not all, and coverage has evolved over time — check Semrush's current documentation before relying on Perplexity for citation-rate decisions. Tools built around Perplexity Sonar from day one (AuditAE included) tend to have deeper per-prompt Perplexity data.
What's the cheapest alternative to Semrush AI Visibility Toolkit?+
AuditAE at $0.05 per (prompt × engine) check. There's no subscription floor, no per-domain charge, and 5 of free credit lands when you create an account — about 100 checks. A 5-prompt audit across ChatGPT, Perplexity, Gemini, and Google AI Overviews is 20 checks ($1.00). For agencies running quarterly audits across multiple clients, AuditAE typically costs $5–$50/month for the same coverage Semrush bills $99–$1,090/month for.
How is Semrush AI Visibility different from Semrush's regular SEO toolkit?+
Different product, different surface. The regular Semrush SEO suite measures how your pages rank on Google's blue links — keyword positions, organic traffic, SERP features, backlinks. The AI Visibility Toolkit measures whether AI engines name your brand inside the answers they generate — a separate measurement layer that doesn't show up in Search Console. They overlap on the underlying SEO investments (good content helps both), but they answer different questions and need different cadences.
Is there a free trial for Semrush AI Visibility Toolkit?+
No standalone free trial for the Toolkit. Semrush offers demo reports you can browse, and the parent Semrush platform has a free tier, but you can't run AI Visibility audits against your own brand without an active paid subscription. AuditAE takes the opposite approach — $5 of free credit (about 100 checks) lands when you create a free account, no card required.
Can I use Semrush AI Visibility Toolkit for multiple clients or domains?+
Yes, but each domain scales the bill. The standalone $99/month tier includes one domain — add-on domains and additional prompts are billed separately. Semrush One bundles ($199–$549/month) raise prompt caps but still charge per-domain for Brand Performance. For agencies, the math compounds fast: five clients ≈ $595/month, ten clients ≈ $1,090/month before user seats and extra prompts. Per-check tools have no per-domain tax — you pay only for the checks you run.
Is AuditAE a complete Semrush AI Visibility replacement?+
For AI-search citation tracking specifically, yes — AuditAE covers the same four engines (ChatGPT, Perplexity, Gemini, Google AI Overviews), surfaces share-of-voice and competitor data, exposes per-prompt-per-engine cells, and ships REST API + MCP server access. What AuditAE doesn't replace is the rest of the Semrush platform (Keyword Magic, Position Tracking on traditional SERPs, Site Audit, Backlinks). Many teams pair AuditAE for AEO with their existing SEO stack rather than replacing both.
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