Pay per check. No subscription.
Every competitor in this category charges a subscription — Otterly starts at $29/month, Profound is enterprise-only. AuditAE charges $0.05 per prompt × engine check, and nothing else. Credits never expire.
Real numbers, not tiers.
You add credits once and spend them when you run audits, check rankings, or crawl pages. Here’s what the common setups actually cost.
Single brand audit
$1.005 prompts × 4 enginesYour baseline visibility report: ChatGPT, Perplexity, Google AI Overviews, and Gemini, across five buyer prompts. Results in under two minutes.
Weekly tracking
~$52/yr10 prompts × 2 engines × 52 weeksMost brands track their 10 highest-priority prompts weekly on ChatGPT and Perplexity. That's $1.00 per weekly run — about $4/month.
Full coverage, weekly
~$104/yr10 prompts × 4 engines × 52 weeksTrack every engine, every week, for under $10/month — $8.67, to be exact.
Competitor benchmark
$2.00/run10 prompts × 4 engines · 5 competitorsCompetitor tracking is included in the per-check cost — no upcharge for share-of-voice data.
The same tracking, without the retainer.
Otterly Lite gives you 15 prompts tracked daily for $29/month. Tracked weekly — the right cadence for most brands — the AuditAE equivalent is $6/month. At Otterly Standard scale (50 prompts, 4 engines, weekly), AuditAE runs $40/month against $189. See the full pay-per-check vs subscription breakdown.
Go deeper: AuditAE vs SEMrush AI visibility, vs Brand24, or read the real cost of a SEMrush AI audit.
What you get before you spend a dollar.
$5 in free credits
100 checks — enough for five full 5-prompt × 4-engine audits. No credit card, no time limit.
Technical homepage audit
Core Web Vitals (mobile + desktop), schema types present, H1 structure, canonical, robots.txt, sitemap. Re-run as often as you want.
WordPress plugin
Install, pair, and use the post-level SEO tools — schema, alt text, llms.txt curation, redirect rules — at no platform cost. Write actions run $0.01–$0.25.
GA4 + Search Console
Connect your properties and view sessions, landing pages, organic queries, and citation trends in one workspace.
Scheduled trackers
Weekly or monthly recurring audits on any prompt set. No cost to schedule — you pay only when each run fires.
Competitor share-of-voice
Track competitor domains per site. Every audit reports who was cited instead of you, in every prompt × engine cell.
What it costs for the way you'd use it.
Solo founder / indie maker
~$4/moYou care about 5–10 core prompts. You want to know if ChatGPT and Perplexity mention you when buyers search your category.
10 prompts × 2 engines · weeklyMarketing manager (SMB)
~$12–15/moYou're managing brand visibility across a product and a few competitors. You want all four engines and a monthly performance report.
15 prompts × 4 engines · weekly + monthly summarySEO agency
~$8/clientYou're running audits for multiple clients and reporting on share-of-voice vs. category competitors. A 10-client portfolio runs ~$80/month — vs. $1,890 on Otterly Standard × 10 seats.
5 prompts × 4 engines per client · bi-weeklyEnterprise / high-volume
Contact usYou need 50+ prompts tracked daily across all engines, with API access and custom reporting. Let's talk volume credits and reporting SLAs.
Volume credits + SLAsPricing questions, answered.
Do credits expire?
No. Credits never expire. Add them once and spend them on your schedule.
Is there a subscription option?
No — and that's intentional. Subscriptions charge you whether you run audits or not. AuditAE charges only when you run a check. If your team goes dark for two weeks, you don't pay for two weeks.
Can I track multiple brands or sites?
Yes. You can create multiple sites in one workspace. Each site has its own prompt set, competitors, tracker, and report history. Credits are shared across all sites.
What counts as one check?
One prompt fired against one engine. A 5-prompt audit on ChatGPT + Perplexity = 10 checks = $0.50.
Can I run audits on demand, not just on a schedule?
Yes — both. Run any time, or schedule weekly and monthly trackers. Scheduled runs fire automatically; you pay only when they run.
What's the difference between a citation audit and a keyword rank check?
A citation audit ($0.05) fires your prompt against a live AI engine and records whether your brand was cited, the full AI answer, and competitor citations. A keyword rank check ($0.05) queries Google's live SERP for your keyword and returns your position, URL ranking, and SERP feature flags. Both live in the same workspace.
Does AuditAE require a credit card to start?
No. Sign up with email, get $5 in free credits, run your first audit. Add a card only when you want more credits.
What happens if I run out of credits mid-audit?
The audit completes as many checks as your balance covers and reports which cells couldn't complete. You can top up and re-run the incomplete prompts.
Is the WordPress plugin free?
The plugin itself is free to install and pair. AI crawler logging, llms.txt management, and redirect rules are free. Individual write actions (updating post content, writing schema, setting SEO meta) consume credits at $0.01–$0.25 per action.
Do you offer refunds?
Top-ups are non-refundable, but credits never expire — anything you add stays spendable indefinitely. The $5 starter credit is free, so you can evaluate the whole product before adding a payment method.
Start free — 100 checks, no credit card.
Your first $5 is on us. Run a full brand audit, check your Core Web Vitals, and see your citation rate across all four engines — before you add a payment method.