Pay per check. No subscription.
Every competitor in this category charges a subscription — Otterly starts at $29/month, Peec AI at $95/month, and Profound sells brands custom plans after a free trial. AuditAE charges 5–12¢ per prompt × engine check, priced per engine, and nothing else. Credits never expire.
The full rate card
- Perplexity checkcitation audit · one prompt × one engine$0.05
- ChatGPT checkcitation audit$0.07
- Google AI Overviews checkcitation audit$0.09
- Gemini checkcitation audit$0.12
- Google AI Mode checkcitation audit · opt-in fifth engine$0.10
- Team seatsinvite your team — everyone spends from one balance · 5 per team today, more on requestFree
- Client portala live, read-only page per client site · traffic, search, conversions and AI visibilityFree
- Keyword rank checklive SERP$0.05
- Fix-it playbookauto after each audit, per answer that doesn't cite you · plus ~$0.45 rollup per audit~$0.12
- Fix plan (MCP)exact page edits for your own Claude, ChatGPT or Cursor to apply · same request within 24h free$0.50
- SEO data (MCP)live SERP, domain keywords, competing domains, keyword metrics · same call within 24h free$0.05–$0.10
- AEBOT chatper reply, billed on its tokens · measured median $1.07about $1–2
- Saved reportflat, on top of the reply$0.25
- Technical homepage auditCore Web Vitals + crawl, in the appFree
- Single-page technical audit (MCP / API)first 3 pages a day free$0.02/page
- WordPress writeschema, SEO meta, content · design a whole page at the top of the range$0.05–$0.25
- Site Audit crawlup to 10,000 pages · Site Health, issue checks, scheduled re-crawls1¢ per 10 pages
- Image optimizationresize + compress, with download links · free when it saves little1¢ per 5 images
- Search Console & GA4 (MCP)your own Google data from Claude, ChatGPT or Cursor · first 20 calls a day free · free in the dashboard and AEBOT$0.01/call
Citation checks are priced per engine, because each one costs a different amount to run. Your first $5 in credits is free — about 60 checks, or 1 full four-engine audit with its playbook — no credit card required.
Real numbers, not tiers.
You add credits once and spend them when you run audits, check rankings, or crawl pages. Here’s what the common setups actually cost.
Single brand audit
$1.655 prompts × 4 enginesYour baseline visibility report: ChatGPT, Perplexity, Google AI Overviews, and Gemini, across five buyer prompts. Results in about three minutes.
Weekly tracking
~$62/yr10 prompts × 2 engines × 52 weeksMost brands track their 10 highest-priority prompts weekly on ChatGPT (7¢) and Perplexity (5¢). That's $1.20 per weekly run — about $5/month. Checks only: each scheduled run also bills its fix-it playbook (about 12¢ per answer that doesn't cite you, plus ~45¢) and a $0.25 saved report.
Full coverage, weekly
~$172/yr10 prompts × 4 engines × 52 weeksTrack every engine, every week — $3.30 per run — for under $15/month. $14.30, to be exact. Checks only: each scheduled run also bills its fix-it playbook (about 12¢ per answer that doesn't cite you, plus ~45¢) and a $0.25 saved report.
Competitor benchmark
$3.30/run10 prompts × 4 engines · 5 competitorsCompetitor tracking is included in the per-check cost — no upcharge for share-of-voice data.
The same tracking, without the retainer.
Otterly Lite gives you 15 prompts tracked daily for $29/month. Tracked weekly — the right cadence for most brands — the AuditAE equivalent on all four engines is $21/month. At Otterly Standard scale (100 prompts, 4 engines, weekly), AuditAE runs $143/month against $189. See the full pay-per-check vs subscription breakdown.
| Feature | AuditAE | Otterly Lite | Otterly Standard | Profound |
|---|---|---|---|---|
| Pricing model | Pay per check (5–12¢) | $29/month | $189/month | Enterprise custom; agencies $99/month + $399 per client |
| Minimum commitment | None | Monthly | Monthly | Enterprise via sales |
| Team seats | Free (5 per team, more on request) | Per seat | Per seat | Unlimited |
| Prompts included | Unlimited | 15 | 100 | 50 on the trial, custom after |
| Engines | All four | 4 (Gemini add-on) | 4 (Gemini add-on) | Trial: ChatGPT, Gemini, AI Overviews; up to 9 on Enterprise |
| Google keyword rankings | Yes | No | No | No |
| Core Web Vitals audit | Yes | No | No | No |
| WordPress integration | Yes | No | No | No |
| Free trial | $5, no card | Free trial | Free trial | Free 7-day trial |
| Self-serve | Yes | Yes | Yes | Trial and agency plan only |
Go deeper: AuditAE vs SEMrush AI visibility, vs Brand24, or read the real cost of a SEMrush AI audit.
What you get before you spend a dollar.
$5 in free credits
About 60 checks — roughly 15 prompts across all four engines, or 1 full 5-prompt × 4-engine audit including its playbook (3 without). No credit card, no time limit.
Free team seats
Invite colleagues, clients or contractors. Every member runs checks and chats with AEBOT from the shared balance. Free at every spend level, no per-seat pricing ever — teams are capped at 5 members today; email support@auditae.app and we'll raise it.
Client portal
Give each client one live link with their traffic, Google search and conversions (from GA4 and Search Console), AI visibility and your monthly reports, under your agency's name and logo. No client login, no charge to view.
Technical homepage audit
Core Web Vitals (mobile + desktop), schema types present, H1 structure, canonical, robots.txt, sitemap, from a site's Technical tab. Re-run as often as you want. Over MCP or the API, the first 3 pages a day are free, then 2¢ a page.
WordPress plugin
Install, pair, and use the post-level SEO tools — schema, alt text, llms.txt curation, redirect rules — at no platform cost. Write actions run $0.05–$0.25.
GA4 + Search Console
Connect your properties and view sessions, landing pages, organic queries, and citation trends in one workspace.
Scheduled trackers
Weekly or monthly recurring audits on any prompt set. No cost to schedule — you pay only when each run fires.
Competitor share-of-voice
Track competitor domains per site. Every audit reports who was cited instead of you, in every prompt × engine cell.
AuditAE pays it from revenue, so prices are unchanged. Stripe routes it to permanent removal projects and publishes the record.
What it costs for the way you'd use it.
Solo founder / indie maker
~$5/moYou care about 5–10 core prompts. You want to know if ChatGPT and Perplexity mention you when buyers search your category.
10 prompts × 2 engines · weeklyMarketing manager (SMB)
~$22–25/moYou're managing brand visibility across a product and a few competitors. You want all four engines and a monthly performance report.
15 prompts × 4 engines · weekly + monthly summarySEO agency, consultant or coach / bulk
~$7/clientMultiple clients, share-of-voice reporting, a fixed monthly spend. Turn on auto-refill, set the refill to your monthly budget and the cap to match: one charge and one Stripe receipt a month, same per-check rates. Per client, 5 prompts × 4 engines bi-weekly is ~$3.60 in checks and ~$7 with playbooks — a 10-client portfolio runs ~$70/month vs. $1,890 on Otterly Standard × 10 seats.
auto-refill · $100–$1,000/mo · same ratesSee the roster workflow Enterprise
From $500/mo50+ prompts tracked daily across all four engines, API + MCP access, your whole team on the account (seats are free at every level; we lift the 5-per-team default for you). From $500/month minimum you get invoicing instead of card charges, priority support and a response-time SLA — at the same per-check rates as everyone else. We don't discount checks for volume; the minimum buys service, not a lower price.
$500/mo minimum · invoicing · SLAPricing questions, answered.
Do credits expire?
No. Credits never expire. Add them once and spend them on your schedule.
Is there a subscription option?
Not a seat plan — but yes, a fixed monthly spend. Add a card and turn on auto-refill, then set the refill amount to your monthly budget (anything from $5 to $1,000) and the monthly cap to match. You get one charge and one Stripe receipt a month, credits never expire, and you still pay only per check — if your team goes dark for two weeks, nothing is charged. Above $500/month, email support@auditae.app for invoicing and an SLA.
Are team seats free?
Yes, at every spend level. Invite colleagues, clients or contractors to your workspace and everyone runs checks and uses AEBOT from the same credit balance. We'd rather have more people using the account than charge per head. Teams are capped at 5 members by default; if you need more, email support@auditae.app and we'll raise it — still free.
Do you offer volume discounts?
No. Every check is priced at no less than three times what that engine costs us to run, and we don't go below that for volume. A 10% discount would put Gemini checks under that floor. Bulk buys predictability (auto-refill with a monthly cap and Stripe receipts) and, at enterprise scale, invoicing and support — not a lower rate. It also means the per-check price you see is the price everyone pays.
Can I track multiple brands or sites?
Yes. You can create multiple sites in one workspace. Each site has its own prompt set, competitors, tracker, and report history. Credits are shared across all sites.
What counts as one check?
One prompt fired against one engine, priced by engine because each one costs a different amount to run: Perplexity 5¢, ChatGPT 7¢, Google AI Overviews 9¢, Gemini 12¢. A 5-prompt audit on ChatGPT + Perplexity = 10 checks = $0.60; across all four engines = 20 checks = $1.65. Google AI Mode is an opt-in fifth engine at 10¢ per check. After the audit, AuditAE writes a fix-it playbook for each prompt × engine answer that doesn't cite you, billed on LLM usage — typically about 12¢ per answer plus roughly 45¢ for the audit-level rollup — so that 10-check audit lands at about $2.25 all-in when no answer cites you, less when some do. A re-run reuses the cached playbook for an answer only when the sources it cites and your site haven't changed, and it's billed at the same rate; when either changes, a fresh playbook is written. Regenerating an audit's playbook bills only the existing rows that come out different, plus a new row for any lost answer that didn't have one yet.
Can I run audits on demand, not just on a schedule?
Yes — both. Run any time, or schedule weekly and monthly trackers. Scheduled runs fire automatically; you pay only when they run.
What's the difference between a citation audit and a keyword rank check?
A citation audit check (5–12¢ depending on the engine) fires your prompt against a live AI engine and records whether your brand was cited, the full AI answer, and competitor citations. A keyword rank check ($0.05) queries Google's live SERP for your keyword and returns your position, URL ranking, and SERP feature flags. Both live in the same workspace.
What does AEBOT cost?
AEBOT is billed per reply on the tokens it uses: about $1–2 for a typical reply, and the exact charge shows under each one. Measured over 15 customer replies in the 30 days to 2026-10-01: median about $1.07, 90th percentile about $2.56, the largest $3.12. A reply that writes and saves a monthly report comes to about $2–3, including the flat $0.25 save fee. Each reply has a budget guard: AEBOT needs $1.50 in your balance to start (before your first purchase, any credit left under that still gets one more reply), and until your first purchase you're never charged past $0.
Can I use my own Claude, ChatGPT or Cursor instead of AEBOT?
Yes. Connect it to the AuditAE MCP server and it runs the same tools: reads are free, WordPress writes are 5¢, checks are priced per engine. The AI you bring doesn't know what gets a brand cited, so ask it for a fix plan first: for $0.50 AuditAE reads your latest audit and the live page and returns the exact edits to make — which sentence to rewrite and to what, which FAQs to add, which page is missing — written for whatever your site runs on, and your AI applies them: on WordPress through the plugin, on a code-built site in your repo, and on Shopify, Webflow, Wix or Squarespace by walking you through each step with paste-ready schema. Asking for the same plan again within 24 hours is free.
Do I need WordPress?
No. Everything except the WordPress write actions works on any site, from its domain: audits, trackers, checks, AEBOT, reports and fix plans. WordPress is where AuditAE can also apply fixes itself, through the free plugin.
Does AuditAE require a credit card to start?
No. Sign up with email, get $5 in free credits, run your first audit. Add a card only when you want more credits.
What happens if I run out of credits mid-audit?
The audit completes as many checks as your balance covers and reports which cells couldn't complete. You can top up and re-run the incomplete prompts.
Is the WordPress plugin free?
The plugin itself is free to install and pair. AI crawler logging, llms.txt management, and redirect rules are free. Individual write actions (updating post content, writing schema, setting SEO meta) consume credits at $0.05–$0.25 per action.
Do you offer refunds?
Top-ups are non-refundable, but credits never expire — anything you add stays spendable indefinitely. The $5 starter credit is free, so you can evaluate the whole product before adding a payment method.
Start free — $5 in credits, no credit card.
Your first $5 is on us. Run a full brand audit, check your Core Web Vitals, and see your citation rate across all four engines — before you add a payment method.