Notes on AI visibility, citations, and the new search reality.
Organized by topic cluster: each pillar is the comprehensive guide; the deep-dives below it answer narrower questions that the pillar links into. Start with the pillar, follow the cluster posts where they're useful.
Pillar · Answer Engine Optimization
What is Answer Engine Optimization (AEO)? A practical guide for 2026
Answer Engine Optimization gets your brand cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. Here's how it works, how it differs from SEO, and how to measure it.
Deep dives in this cluster
- 6 min read
AI visibility vs. SEO: what changes when the answer comes before the click
Ranking #3 on Google was a finishable game. Getting cited inside the answer is a different one — here's what carries over from SEO and what doesn't.
AI visibilitySEOAEORead - 5 min read
What actually counts as a citation in ChatGPT, Perplexity, and AI Overviews
Three engines, three definitions of "cited." Here's how each one names sources, and what that means for the way you measure AI visibility.
AI visibilityMethodologyAEORead - 4 min read
Writing a monthly client report in ten minutes with AEBOT
The agency tax on monthly reporting is real — half a day per client, every month. Here's the workflow that gets it under fifteen minutes end-to-end.
WorkflowAgenciesAEBOTRead
Pillar · AI search optimization
AI search optimization: how to get your brand cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews
A complete guide to AI search optimization — how AI engines pick what to cite, the five layers that drive citation, what differs between ChatGPT, Perplexity, Gemini, and AI Overviews, and how to measure it.
No deep dives in this cluster yet.