Skip to content
Learn

Everything we know about getting cited.

Guides, engine deep-dives, and tested playbooks — organized by what you’re trying to fix.

WordPress AI Plugin

Every WordPress site collects dead links, and the usual broken link checker answer comes with a catch: a cloud account, a monthly link cap, or a report full of links that work fine when you click them. Here's an honest comparison of the free options in 2026, why checkers report working links as broken, and how to find and fix broken internal links in WordPress without deleting good ones.

Nov 03, 20268 min
Oct 14, 202615 min
Oct 09, 20269 min

Browse by topic

All guides

WordPress AI Plugin

A step-by-step guide to connecting Claude to a self-hosted WordPress site over MCP: install a free plugin, pair the site, pick what Claude may change, then connect Claude.ai, Claude Desktop, Claude Code or Cursor. Includes first prompts to try, what it costs and how to fix the common errors.

Oct 01, 20269 min
Cover graphic: 'SEO tools for agencies 2026 — Build the right stack.' beside a stack of five cards labelled Research, Crawl, Reporting, Google data and, highlighted in teal, AI visibility
Field notes

The SEO tool stack most agencies actually run in 2026: one suite, one crawler, one reporting layer, free Google data, and a way to see whether AI answers cite your clients. Real prices, what each is best at, and where each falls short.

Sep 29, 20269 min
Cover graphic: 'MCP servers for SEO 2026 — Connect AI to real SEO data.' beside a diagram where Claude, ChatGPT and Cursor connect through an MCP hub to Google data, SEO research and WordPress
Field notes

The best SEO MCP server depends on the job. Here are the nine worth connecting to Claude, ChatGPT or Cursor in 2026, with what each does, how it's hosted and the cheapest way to start.

Sep 29, 202610 min
Cover graphic: 'SERP trackers 2026 — Compare cost per keyword.' beside three ranked search-result cards numbered 1 to 3, each with a rising trend line and a price tag
Field notes

Nine SERP trackers compared on what matters once the demo is over: what a keyword costs per month, how often it updates, and what the entry plan leaves out. Prices checked in September 2026.

Sep 29, 20269 min
Cover graphic: 'AI visibility on a budget — What does tracking really cost?' beside two pricing cards, Per check and Monthly, each with a stack of coins
AI brand monitoring

What it actually costs to track whether ChatGPT, Perplexity, Gemini and Google AI Overviews cite your startup: entry prices for Otterly, Semrush, Peec AI and Profound, the monthly math for pay-per-check, and when a subscription is the cheaper pick.

Sep 28, 20266 min
Cover graphic: 'What is llms.txt? A guide to your key pages.' beside a stack of llms.txt documents listing links, with map pins along a dotted path
AI search optimization

llms.txt is a Markdown file at your site root that gives AI tools a curated map of your most important pages. The format, copy-ready examples, how it differs from robots.txt and sitemap.xml, and a free generator to build yours.

Sep 28, 20265 min
Cover graphic: 'Famous brands. Missing links. An AI citation snapshot.' beside two cards, one marked Mentioned and one marked Linked? with a question mark
Field notes

One buyer prompt each for HubSpot, Shopify, Canva, Mailchimp and Notion, run live across ChatGPT, Perplexity, Gemini and Google AI Overviews. The brands were named in 17 of 20 answers but linked in only 6, and Google's two engines linked none of them.

Sep 24, 20266 min
Illustration titled 'From mentioned to cited' showing two AI answer cards for 'Your brand': a grey card labelled Mentioned, with an arrow to a green card labelled Cited that links to Your website. Brand visibility in AI search engines.
AI search optimization

AI engines already have an opinion about your brand. Here is how to check what it is, and the eight fixes, in order, that change it, with the WordPress path where there is one.

Sep 17, 202610 min
Generative Engine Optimization

Zero-click searches hit 68%. Brand mentions predict AI visibility 3× better than backlinks. Two-thirds of AI Overview citations now come from pages that never reached page one. A research report built from 20+ primary studies, with the disagreements reported, not averaged.

Aug 28, 202618 min

Run the citation report on your own brand.

One audit: where you’re cited, where you’re absent, and who’s winning instead — across all four engines.

Start free — $5 in credits