Memory: the marketing brief

Steps

1. Open Memory and start the brief

Open Memory. Every site is listed; pick one and click Start the brief.

2. Check what AuditAE filled in

AuditAE scaffolds the five files, prefilled with what it already knows (brand, domain, competitor domains, the buyer prompts you track) and italic prompts for the rest.

3. Replace the italic prompts with real answers

Click Edit on a file, replace the italic prompts with the real answers, and click Save. icp.md and strategy.md pay off most: they're what AEBOT can't infer from an audit.

Start the brief never overwrites a file that already exists, so it's safe to click again later to add any you deleted. New note adds any other file; Delete removes one for good.

What memory is

Memory is the marketing brief AuditAE keeps about each site, and it's the reason AEBOT doesn't ask the same questions twice or recommend what you've already tried. It lives at Memory in the sidebar, it's shared by every chat and every specialist agent, and both you and AEBOT can write to it.

What's in it

One folder per site, five canonical files:

• brand.md: what you sell, positioning, proof points, voice and tone, claims to avoid.
• icp.md: ideal customer profiles: who, their job to be done, pains, buying triggers, objections, and the questions they ask AI or Google.
• competitors.md: who you lose share of voice to, and the third parties that get cited instead of you.
• keywords.md: the topic cluster you're going after first, the buyer prompts you track, what's parked.
• strategy.md: goals, the current plan, decisions already made, what's been tried and what happened.

The link-building and reputation specialists keep their own notes beside those (backlink-prospects.md, reputation.md) so a second run doesn't re-pitch a site or re-flag a handled mention. Workspace-wide preferences that apply to every site (report format, cadence, recipients, how you like to work) sit at the top level (reporting.md, preferences.md).

How AEBOT uses it

• Reads it first. Before an audit, playbook, keyword or competitor research, content work, or a report, AEBOT reads the site's folder. A note you wrote is treated as authoritative over its own inference.
• Writes as you work. "Remember that…", a stated preference, or a correction is saved in the same turn; AEBOT never says "noted" without actually writing the file. After an audit, playbook, or research run it also folds two or three durable takeaways back into the brief (a competitor that keeps getting cited, a keyword cluster you chose, a decision you made). Run-specific numbers stay in the saved report, not in memory.
• Updates in place. It edits the canonical file rather than creating a second one, and replaces an italic placeholder once it learns the answer.
• Can't delete. The agents have no delete tool, deliberately, so they can't wipe your brief. Ask AEBOT to forget something and it blanks the note to a one-line pointer; removing the file is the Delete button on the Memory page.

More on what AEBOT can do: Using AEBOT.

Where else it's used

The audit playbook's "do this first" ranking reads the brief too, even for scheduled audits that never touch chat, so your goals, ideal customers, and decisions steer which action lands at the top. Editing the brief regenerates that ranking on the next audit (see Read audit results). Page builds read brand-kit.md, a design-only file the builder keeps beside the brief; you don't need to touch it.

What not to put in it

No passwords, API keys, or customer personal data: memory is read by every agent run in your workspace. Facts that change monthly (this month's citation rate, a campaign's current numbers) belong in reports; memory is for what will still be true next quarter.