Add a site and run an audit

Steps

1. Add the site

Open Sites in the sidebar and click Add a site (or tell AEBOT: "add Linear at linear.app"). The quick form asks for the brand name and domain; the full form at /dashboard/sites/new also takes prompts, competitors and engines up front. You can add those later on the site too. Fill in:

1. Brand name — the name as it appears in prose. Linear, not linear.app.
2. Domain — your primary domain. We match URLs in engine answers against this; a cite counts when the cited URL's host is the domain or a subdomain.
3. Competitor domains (optional) — comma-separated. Used for share-of-voice.
4. Default prompts (optional) — one per line. Pre-fill every audit form for this site. You can still tweak per-run.
5. Default engines — all four (ChatGPT, Perplexity, Gemini, and Google AI Overviews) are selected by default. Untick any you don't need, or add the opt-in Google AI Mode, at site-creation time or per-run.

If it's your workspace's first audit, adding the site starts it right away: AuditAE uses up to 4 of your default prompts, or writes 4 buyer questions for you when you gave none, and runs them on every default engine. A workspace with no credit (a new team workspace starts at $0) lands on the site with the questions saved and no run until someone tops up.

2. Run an audit from the site

Open the site (sidebar → Sites → pick one) and hit Run check now on the site's Overview, or New audit on Citations → Audits. Defaults are pre-filled; you can override prompts, engines, and competitors for the single run without changing the site's saved settings. Hit Run audit (the button shows the price) and watch results stream in.

To run every site at once, use Audit all N sites on the Sites page. It audits each site that has default prompts, 4 at a time; the rest queue and start on their own.

3. Schedule it (optional)

On the site's Citations → Audits tab, use the Schedule card (weekly or monthly), or pick Track weekly in the new-audit wizard or on your first audit's results. AuditAE re-runs the site's default prompts on cadence and the trend chart populates from there. Each scheduled run bills its checks, its fix plan and a 25¢ saved report, only when it runs. You can pause, resume or delete the schedule from the same card, and Schedule all monthly on the Sites page schedules every site at once.

Sites and audits

A site is the persistent brand you track — name, domain, competitors, default prompts, and your GA4 / Search Console picks all live on the site. An audit is one run against that site: every default prompt × every selected engine, captured as a single record you can revisit, share, or re-run.

Prompt patterns that produce useful answers

• Category-level: "best note-taking app for product teams", "best payments API for SaaS startups".
• Comparison: "Notion vs Obsidian for personal knowledge", "Linear vs Asana for engineering teams".
• Intent-specific: "how to build a company wiki without Confluence", "how to add Stripe to a Next.js app".
• Buyer pain framing: "why is Notion search so slow" — exposes whether the AI repeats criticism that mentions you.

Avoid: questions that explicitly name your brand. The point is to find prompts where you should show up, not prompts that already mention you.

Engines

All four are selected by default. Cost is one billable check per prompt × engine cell, priced at what each engine costs us: Perplexity $0.05, ChatGPT $0.07, Google AI Overviews $0.09, Gemini $0.12. A 5-prompt × 4-engine audit is $1.65. Google AI Mode is opt-in at $0.10 per check. Checks an engine doesn't answer in time are marked failed and not billed.

• ChatGPT — prose-heavy answers, sometimes lists 3–5 sources.
• Perplexity — most source-rich; a median of 19 cited URLs per answer in our checks.
• Gemini — terser, often quotes Wikipedia and Reddit.
• Google AI Overviews — the SERP-embedded answer; reflects search-ranking authority.

More on each engine: the Google AI Overviews tracker, the Google AI Mode tracker, and how we measure. Every price is on the pricing page and in Credits, prices and top-ups.

Next steps

Once the audit finishes, read the results, then apply a fix plan and check it worked.